Refashioner & Resale

Refashioner was the first online clothes redistribution engine.... 

In 2009, I had the idea for a curated digital clothes swap, with stories. Refashioner v.1.0 launched the following year >


New York Times Style Magazine Refashioner launch story, Feb 2010

Here's the home page >

Original swap version 1.0 Refashioner landing page, 2010

And the general vibe (illustrations by the great Peter Arkle) > 

Original refashioner mission curated swapping for fashion bitchesOriginal refashioner mission Sample Sale Mistake come out of the closetOriginal refashioner mission Screw Ebay we have fashion police


Refashioner v.2.0. added buying and selling to the swap. Still all organized in personal closets >

Refashioner 2.0 home page fall winter 2012



Thousands of members stalked each other. That's what we called it when they linked closets >


Refashioner V2.0 member closet




Gorgeous things flowed through (with their stories of course) >

Refashioner V2.0 typical garment details


And occasional insanity >

Refashioner V2.0 ridiculous versace jacket page



We had a Manifesto (it still stands)  >  

But, frankly, we had developer issues  >

And in 2014 I walked away from the whole thing.  Of course, we may have been the first, but now we were far from alone! Resale sites all over. What drove this feeding frenzy in your closet was hard cash >



What drives me (I've dropped the "business we") is a dream of a giant shared closet. I think fashion is personal and should be traded that way. 

That's what Refashioner 3.0 here is all about.

And Visible Mending!  

And my academic research (Costume Studies M.A. NYU).

And a vintage clothes library...

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