What Why Who


Refashioner Story

In early 2009 I had this idea for an online clothes swap, which launched summer 2010: the first ever resale site. When we launched v.2.0 in late-2012, "recommerce" was suddenly THE THING. In short: I found the Venture Capital feeding frenzy depressing. I don't want to scale, I want a human sized, focused, deep, sweet & personal celebration of great designer and vintage. Call me an idiot (Venture Capital guys do), but I'm in this for love, not money. More >



Don't shop less, I always say: Shop better! And keep the old good stuff in circulation. The fashion industry depends on our addiction to continuous churn, but the stuff is awful: styles ripped off from vintage ("shop and copy"), fabrics that deplete resources and poison our waters. Mass brands are sewn by people slaving in shocking conditions. Luxury tends to be a glossy mirage of Photoshop, celebrity and envy. Click through for fashion facts you won't believe. And some solutions.  More >


Kate & Vintage

I have always, always loved and lived in vintage. I am older than you, so when I began collecting old clothes, they were just that: Old. Despised. I grew up in London by Portobello Road with easy access to the motherlode. Thanks to hippies, then punks, there was at least some tradition of fashion recirculation, and the pickings were phenomenal. I picked too much. I got my own stall, thus turning from vintage junkie to dealer. I also had slightly surprising jobs. More >